PLANNING A PR STRATEGY
PLANNING YOUR PR STRATEGY by SHERITHA SINGH Public Relations (PR) is not just about media relations — getting your brand and pictures into newspapers, magazines, on television, or even on social media pages. While these are important mediums to get into, this is not all Public Relations is about. Entrepreneurs and managers understand the value of their relations with stakeholders. The most successful, effective PR strategies are planned and evaluated on an ongoing basis. To properly understand the value of PR, it is important to first understand what PR is not. Public Relations is not: Marketing Advertising Sponsorship Sales Any obvious marketing tools enticing customers to purchase products PR is more subtle. PR lets customers know your business exists. The good news is that you do not need to incur huge costs to develop a good PR strategy. Developing a Good PR Strategy Credibility and trust are two key ingredients for a successful PR strategy.
